• Have Nike Misjudged Customer Demand For Toning Shoes?

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    Toning shoes must seem like a dream come true for many busy modern women. It’s hardly surprising – who wouldn’t be interested in the idea of a lower body workout just by wearing a different pair of shoes? It’s as fine an example of today’s modern multi-tasking mindset as you’re liable to find.

    The idea behind toning shoes is that they generate an element of imbalance when walking, thanks to a specially designed sole. The muscles in the legs and butt will try to re-establish the natural balance of the body – which causes them to do extra work. This is how the lower body workout is achieved.

    All of the manufacturers have had various tests and trials and tests commissioned, and these seem to support the claims being made on behalf of toning shoes. There is no shortage of glowing testimonials from users. However, it almost goes without saying that there are those who doubt the validity of some of the test results and who query the entire concept of toning shoes.

    Nevertheless, there is clearly a high level of customer demand for toning shoes. Reebok Easy Tones and Skechers Shape Ups have both seen their market share increase. The Reebok share of the U.S. women’s athletic footwear market has doubled, to 6.7%. The Skecher’s market share has trebled, to 17% – which is equivalent to sales of around $ 226 million. Meanwhile, market leader Nike – who have shied away from toning shoes – has seen their share of the market share reduce by 7.2% to 31%.

    It may be that Nike consider their footwear to be targeted more at “serious” athletes than toning shoes. Whatever the logic behind Nike’s lack of participation in the toning shoe arena, it may turn out to be a costly decision on their part.

    As little as a year ago, there were no toning shoes to be found in the top ten list of highest grossing athletic shoes. In May of 2010, toning shoes occupied six of the top ten slots – two Easy Tones and four Shape Ups. To be fair to Nike, the remaining four were all Nike brands. Over the course of 2008, U.S. toning shoe sales amounted to $ 17 million. During the first four months of 2010, sales sky-rocketed to $ 252 million.

    The fact of the matter is that toning shoes are much more likely to be worn when walking around Wal-Mart than they are when pounding around a running track. Reebok ads have been focusing on women walking dogs, decorating their apartments and even doing housework (scantily clad to be fair). Skechers ads show women walking to work in their Shape Ups. There are a growing number of toning shoes in the Skechers range which look like normal shoes as opposed to exercise footwear. In the meantime, other manufacturers such as FitFlops and Masai Barefoot Technology Shoes continue to offer toning shoes that are styled more like standard shoes than fitness footwear.

    The other footwear manufacturers seem to have a vision of the future which is very different to that of Nike. Considering the sales figures, Nike seem to be the ones who are out of step with the market.

    Check out the latest Skechers toning shoes. If you’re expecting wet weather you can still be chic and cool in a pair of Hunter boots – as worn by royalty!

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  • Looking At The Benefits Of Exercise With Toning Shoes

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    Toning shoes are a fitness accessory that can help you tone your legs and buttocks by just walking. They can help you improve your posture and they work by making different muscles engage when doing these activities that normal ones don’t. Let’s take a look at the benefits to using them in your workout.

    There are different types of these, and each of them does something slightly different, as well as feel different to the body. The way they work is through a sole, and it mimics the way that one would walk through wet sand to give the benefits. It makes the body work slightly harder and gives you a better workout. Since each type uses one type of sole, make sure that you find one you feel is the most comfortable.

    Rocker soles are the most common, and these can be in semi rigid or flexible soles. The first type of sole is used primarily for walking while type flexible can be used with walking and for joggers as well. These both work in the same way, so get the style that you will get the most use from.

    There is also the curved sole, and thus keeps you slightly off balance requiring you to use more muscles to keep from falling down. While it is only slightly, care should be used when wearing them since your center of balance is off, but it is not so skewed to make you actually fall and can be used for jogging as well as walking. The collapsible heel should only be used for walking, and this gives the most resistance to the muscles.

    Do they work as advertised? Yes, and studies have been done to confirm this. They will be the most effective when you use them with your exercise routine, and will not be as effective when used alone. However, even adding them to daily errands can improve the toning in your legs and buttocks, but it will not replace the effectiveness when combines with aerobics.

    When you go to buy them, plan on spending some time to get the right pair. Make sure that you are wearing the same type of socks you work out in, and walk around the store for at least 15 minutes to get the feel of the shoes. This will make sure that you will like them and they they are comfortable. Plan on doing this with several styles and brands to get the best fit for you.

    Using toning shoes as part of your exercise program is a good way to add toning to your body effortlessly. They will give good results and help you tone up when you add them to your exercise which can help you look and feel younger.

    The latest range of FitFlops winter boots will keep you warm whilst still being fashionable. When the wet weather arrives you can still be cool and trendy in a colorful pair of Hunter boots – the wellies that are worn by royalty!

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  • Strong Toning Shoes Sales Boost Skechers And Reebok

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    At a time when, due to the economic climate, footwear sales are falling in general, sales of toning shoes are really taking off. During 2008, toning shoe sales reached $ 17 million. Toning shoe sales sky-rocketed to $ 252 million in the first four months of 2010. The list of the top ten grossing exercise shoes at this time includes no fewer than six toning shoes – four Skechers Shape Ups and two Reebok Easy Tones.

    The great attraction of toning shoes is that they promise to provide the wearer with a free lower body workout if they just wear them whilst walking about normally during the course of their normal daily business. There’s no need to schedule a visit to the gym into your day – and no membership fees to pay either. All you need to do is to wear a different pair of shoes and you will have toned legs and a pert butt before you know it.

    Toning shoes provide this walking workout by the use of a specially designed sole. Each brand has its own unique design of sole. Skechers and MBT Shoes use a thick, curved sole, FitFlops use a sole which uses varying densities of materials and Reebok Easy Tones have special air pods incorporated.

    Whilst the precise mechanics may differ slightly, the general theory seems to be that the sole generates an element of imbalance whilst the wearer is engaged in normal walking activity. This prompts the lower body muscles to try to re-establish balance – which makes them perform a little extra work. That’s how the trimming and toning is achieved.

    The different manufacturers have had a variety of different tests and trials performed which, by and large, seem to back up their claims. User feedback is also extremely positive and a lot of happy customers even report additional benefits which are not claimed by the footwear manufacturers. Notwithstanding their apparent popularity, there are many who doubt the validity of the claimed benefits of toning shoes and who regard them as little more than the latest health and fitness fad.

    There can be little doubt, based upon the sales figures, that there is a high customer demand for toning shoes. The product is aimed primarily at busy modern women – working mothers and soccer moms. The biggest player in the toning shoes market – Skechers – has seen their share of the women’s exercise footwear market triple – it’s now up to 17%, representing annual sales of some $ 226 million. Reebok have also seen their market share increase to just under 7%.

    Even in better market conditions, these would be regarded as extremely impressive results. Whether or not toning shoes genuinely deliver any fitness benefits, there can’t be much doubt that the annual accounts of both Reebok and Skechers are in much better shape thanks to them.

    Check out the latest FitFlop winter boots. If you’re expecting wet weather you can still be cool and trendy in a pair of Hunter boots – as worn by royalty!

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  • All People Want To Know About Toning Shoes

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    Toning shoes are not a new phenomena, but their entrance into the mainstream fitness market and their subsequent adoption by millions of people are. When they were first invented in the 1970′s, they didn’t attract much attention, but recently, they have become extremely popular. Within the last year, sales have skyrocketed.

    A toning shoe is a type of footwear that makes the sole unstable, thus requiring more effort to move around in them. There are various kinds of instabilities used to produce this fitness gear, and they may be combined within a single product, or used separately. Rocker shoes are curved front to back, and come in flexible and ridged varieties. Lateral instability means that the footwear curves side to side. Collapsible heel technology is meant to mimic a surface that you can sink into, such as sand.

    Using footwear with a sole that is not entirely flat is supposed to have various benefits for the body. Besides requiring more muscles to work, it is also supposed to support improved posture. But the companies that advertise the products often make it seem like all you need to do is replace your normal footwear with toning shoes, and you’ll be getting a workout.

    Exercise is an necessary component of using this type of footwear effectively. Studies that have shown improvements in fitness when wearing these products do not support the idea that simply wearing them is enough– an exercise plan must also be followed. These types of footwear can help people make the best of their workout time, but they are not miracle workers.

    The studies that support the efficacy of this type of footwear were all performed by the companies that manufacture the footwear, making them somewhat suspect. There are multiple studies of this type by various companies that show improved results when users wear this type of sneaker while exercising. The one study performed by the American Council on Exercise found no benefit, however.

    Each type of technology comes with some restrictions about which kinds of exercise are best performed in them. Flexible rocker shoes can be used for various activities, while ridged rocker types are best limited to just walking and jogging. Shoes incorporating lateral instability technology should be limited to just walking and jogging, while those with collapsible heel technology are best for walkers only.

    With such widespread prevalence of use, the question of whether toning shoes are helpful or not will surely be answered relatively soon. But even if people do find them useful, they are not miraculous, and will always require that people exercise while wearing them to receive a benefit. Like any other fitness tool, using them properly is necessary to see results.

    Cast your eye over the latest FitFlop winter boots. If you’re expecting wet weather you can still be cool and trendy in a pair of Hunter boots – as worn by royalty!

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  • Are Toning Shoes Something That You Should Consider?

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    There’s little doubt that women everywhere are very interested in toning shoes. When you think about it, it’s hardly surprising. After all, they promise to provide the wearer with a leg toning, butt trimming, cellulite reducing, posture improving lower body workout with every step that they take. No need to find the time for a trip to the gym – and no need to get hot, sweat and out of puff. All that you have to do is slip on a different pair of shoes before you leave the house in the morning and you’ll be toned and shapely before you know it. You can see why many busy mothers and professional women would find that to be an attractive prospect.

    Toning shoes may be a fairly new innovation – but they are one of the most rapidly growing segments of the footwear market. A variety of different brands and designs exist, all of which rely on a special design of sole to work. The sole is specially designed to promote extra work by the muscles of the lower body during normal walking activity. That’s how the trimming and toning results are delivered.

    Masai Barefoot Technology (MBT) Shoes and Skechers Shape Ups use a thick, shaped sole which is intended to mimic the mechanics of walking across soft sand. FitFlops have a sole which makes use of something called “microwobbleboard” technology. This generates minor imbalances during the course of walking which the muscles in the lower body try to compensate for. Reebok Easy Tones use special air pods in their soles. These also produce a small amount of instability which encourages the lower body muscles to attempt to restore the body’s natural balance – which makes them work a little harder.

    Many toning shoes look like fitness footwear – FitFlops are the exception to the rule. They have always looked nothing like fitness footwear and include bright sandals and clogs in their range. However, other manufacturers like Skechers are now marketing boots, shoes and sandals which look nothing like fitness footwear.

    There is a certain degree of controversy surrounding toning shoes. A number of “independent” studies have been commissioned by the various manufacturers and these seem to support the claims made with respect to enhanced muscle activity. There’s no shortage of glowing testimonials from happy customers. Nevertheless, there are many who consider the claims to be unrealistic and doubt whether the studies performed can be considered truly independent given that they were funded by the manufacturers themselves.

    Obviously there are two sides to the story. Even so, according to health and medical experts, walking is one of the very best ways of taking exercise. If toning shoes do nothing apart from encouraging wearers to walk a little bit further and a little more often than they would typically do then that’s a pretty good result in itself.

    How do toning shoes work? Visit the website and get the facts. And if you’re expecting wet weather you can still be cool and trendy in a pair of Hunter boots – as worn by royalty!

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  • ZigTech Pulse Shoes By Reebok Review

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    Zigtech shoes are a new running shoe made by reebok, these shoes are an athletic shoe that is a new and definitely a trending running shoe with new innovative technology. The technology behind the shoes is what is known as sound proofing, this is creating a lot of buzz. This is Reebok’s most advanced training and running shoe so far. It allows crucial impacted leg muscles to do much less, so you can do more with your run. The new sole technology returns energy for a soft run and conserves leg energy. The shoes absorb the vibrations from the impact and then take that energy and return it to the runner into the feet in a quiet way.

    They also create less muscle activation, allowing you to have a more beneficial longer run. These shoes are basically reebok’s version of nike shox except for the technology behind them has been found by runners to be much more effective and beneficial during runs. Reebok Pulse shoes are now called an energy drink for your feet. They have an interestingly shaped zig zag sole that absorbs the impact of heel strike and propels you forward. It also reduces up to 20% use in main leg muscles. The mesh also guarantees unmatched comfort and stability. The shoes shear cushioning panels add comfort and reduce heel stress making your run better with less pressure on your feet, legs and joints which pays off in the long run.

    Forefoot flex grooves also add flexibility for a enjoyable and extremely beneficial run compared to most other shoes. This shoe is the most advanced reebok shoe yet, runners have found it to be very effective and beneficial during their runs. Many runners are changing their running shoes to these shoes.

    There are not many shoes with the technology and versatility that reebok pulse shoes now have. These shoes have innovated the running shoe world and have given the runner a better run with each step and the technology behind it. You can learn more about these shoes, how the runners are switching to them and why people love them for athletic training and running in general at the site below.

    Have a good day!

    Zach Larceg

    To Learn More About The Zig Running Shoe And To See If It’s Right For You Go To: zig shoes, and Zig Sneakers

    categories: reebok,cross country,shoes,running,run,athletic,training,performance,nutrition,sports,health,workout,muscle,endurance

  • Top Toning Tips: Getting Extra Workouts With Reebok Easytone

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    Reebok have once again called on the stunning Kelly Brook in another campaign for the sportswear giant. But to the disappointment of many, she will be keeping her clothes on, unlike the last time she modelled nude for their line of trainers in a nationwide naked billboard campaign.

    But if you look hard enough you will find a few methods of getting in shape without changing your day to day routine. One very good, very new method is using the Reebok Easytone trainers, a shoe designed to create instability which the body naturally counteracts.

    The sports giant claim the shoe creates a smaller, more unstable surface area which is significant enough to activate muscles without impacting the way you move or even making you aware. Supposedly your leg and bum muscles will naturally fight to find a balance point and will therefore work your legs and buttocks significantly more than usual.

    The entire Reetone range was tested on two groups, the first aged 19 to 24 who were put through exercise trials and had muscle activation, heart rate and caloric expenditure measured.

    You are able to wear the trainers, flip flops or sandals whenever you want and as long as you’re standing, they are working your muscles. It’s like sitting on an exercise ball all day rather than an office chair.

    The scientists also surveyed users of the shoes over a period of several months and found that they experienced a degree of toning of the legs and bum. But the team struggled to determine whether the toning was entirely due to the imbalance the shoes created or the motivation to walk more.

    Consumers have so far gone mad for the Reebok easytone range and there is rumour of further, more casual models to be added to the popular easytone trainers

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  • Reebok Easytone: Is It Just A Fad?

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    Kelly Brook has once again teamed up with Reebok in another campaign for the sportswear giant. This time she will be keeping her clothes on though unlike the last time she modelled nude for their line of trainers in a nationwide naked billboard campaign.

    With this concept, Reebok claim that it increases the activation of calf muscles by 11% and gluteus maximus muscles by 28%. The idea is to give your legs and bum a workout without actually doing much exercise, apparently from the advert it even works while cleaning the house!

    But Reebok specifically warn that the trainers are not to be worn during sporting activities in which the body endures side to side movement as it can cause damage to the ankle due to a lack of lateral support.

    So it’s like wearing a permanent wobble board you might find in a gym, and f you have ever tried one of those you will know that it certainly gives you enough of a workout. But does such a small difference in a shoe really make a difference to your workout?

    The University of Delaware conducted a test with a group of women, they made half wear the Easytone shoes and the other half wore standard fitness trainers. The women endured a series of exercises while attached to sensors which monitored muscle activity.

    She said, “I have always been energetic and active and I’ve always loved dancing. I’ve been surrounded by people into fitness and health for a long time, so have always been conscious about what I put in my body. I’m also aware of keeping myself in shape for my job and general lifestyle.”

    Consumers can get their hand on the easytone trainers in stores and online and there is rumour of a extended Reebok easytone due next year.

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  • Benefits To Appreciate About Toning Shoes

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    There are so many different people these days that are fitness minded. More than it seems ever in history, people are really taking a stand against the poor habits that they have and are making it a point to change the way that they look. Losing weight is a big part of the equation. Another large part of this equation would be the toning that needs to be partnered with weight loss. Many are considering toning shoes.

    You will find that there are a few different things to know and appreciate about these shoes. When you are reading through this article you are going to get a breakdown as to what makes this footwear so impressive and effective. This will be learning the highest selling points of these items.

    One of the very first things that you will have to appreciate about these helpful items will be exactly what they are. You cannot be expected to want to purchase these items if you aren’t even sure what they actually are. These are basically oddly shaped shoes that curve through the arch of the foot to help tone areas of your body as you walk around.

    You need to understand now that this is not the most comfortable pair to wear initially. There is a period of awkwardness for many people when they first start wearing them to get used to wearing them and the way that they feel as you walk around. However, this period does not often last long and you get used to the way that they feel relatively quickly.

    The best thing about these is that they have been out long enough where several companies have put their name in the hat for producing them. So what this means is that you are going to be able to choose from a number of different designs and looks to these innovative shoes.

    Another great thing about there being so many different companies that are making these styles of shoes now would be that you are going to be able to find them much more cheaply than you were able to initially. Now that there are several companies competing against one another for your business, you will be able to find more sales on this footwear than you were able to even just six months ago.

    So if you were curious about toning shoes, perhaps you are better informed now. If you are curious enough to try some for yourself, nearly all shoe stores carry a line of them from one company at least. You will not be able to experience the toning help they could provide unless you try a pair for yourself.

    When the wet weather arrives, stay cool and trendy in a colorful pair of Hunter boots – the wellies that are worn by royalty! The latest range of FitFlops winter boots will give you a free lower body workout, keep you warm – all whilst still looking great.

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